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It Is Your Job To Be a Shrink
Lots of bosses say, "It isn't my job to be a shrink." Tom Peters calls that mindset "utter baloney". If you care about getting things done, staff psychologist IS part of your job description. Giving...
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Punish Mediocre Successes, Reward Excellent Failures
One of Tom Peters' favorite quotes (from one of the half-dozen books of his that I've read) is "Reward excellent failures. Punish mediocre successes." So what does this mean for an eyecare pro? In...
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The Importance of Last Impressions
Lots of people talk about the importance of first impressions. Not as many pay the same amount of attention to last impression – the feeling you leave a customer or client with. Tom Peters (Little Big...
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Only Hire When It Hurts
Another smart, anti-instinctual idea from Jason Fried, from his 2010 best-seller Rework. Hire when it hurts. Fried: "Don't hire for pleasure; hire to kill pain. Always ask yourself: What if we don't...
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Finding a Place To Be Creative
Do you have a place where you can be creative? Someplace where you are completely away from all the distractions? Where you can think big thoughts? If not, you need to find one. And you need to go to...
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The Ultimate Satisfaction Metric: Net Promoter Score
How well are you really serving customers? One way to tell is by using a metric called the Net Promoter Score. Have a survey form that you hand to customers or invite them to fill out online. On it,...
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The Ultimate Productivity Mantra
Here's the only productivity mantra you'll ever need, from nationally syndicated career columnist Penelope Trunk: "One thing at a time. Most important thing first. Start now".
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The Incredible Power of Two Hours
One of the key tenets of The Power of Full Engagement (one of the books featured in our recent lead story, The Year of Reading Seriously) is that mental energy is best expended in short bursts of...
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Five Business Books You Definitely Don't Have To Read This Summer
Reading actively, reading voluminously, reading until your eyes ache is one of the most important and inspirational investments you can make in your business. Your goal in your reading should always...
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Eye-Themed Songs For the Ultimate Eyecare Pro
Sometimes, it's the little touches that go the farthest in establishing your identity as the ultimate eyecare pro. One tiny touch that's a fun way to build your professional personality is using...
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